Generations
Social Media Demographics By Channel [CHART]
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Read More55% Of 50+ Americans Get News From Social Media [CHART]
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
Read MoreMillennials Don't Care About Privacy [CHART]
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Read MoreMillennials Eschew Fake Social Accounts [CHART]
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
Read MoreNon-White American Citizens By Age [CHART]
48.9% of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone.
Read MoreMost Popular Apps For 18-34 Year-Olds [CHART]
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Read MoreMillennials' Frequency Of Podcast Listening [CHART]
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
Read MoreFrequency Of Millennials' Snapchat Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreFrequency Of Millennials' Instagram Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreMillennials Spy On Significant Others' Messages [CHART]
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
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