Generations
The One Big Thing: Why Boomers Are Diving Into The Social Media Waters
It should come as no surprise that Boomers are joining social networks in a big way; the question is why?
Read MoreSocial Networking For Business – Interview Notes
Social networking sites can be very effective as a direct marketing relationship building/maintenance tool for businesses.
Read MoreObama's Millennial Marketers
So what is it about the Millennials that made them such effective advocates for Barack Obama?
Read MoreArthur C. Clarke & The Importance Of Visionaries
Visionary thinkers are particularly important to those of us in the fields of communications because they can get us thinking about where technology may be headed and therefore, how people will use technology.
Read MoreMarketing To Millennials Presentation
View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.
Read MoreDoes Barack Obama's Youth Vote Signal A Generational & Political Shift?
Does Barack Obama’s youth voter turnout mark the beginning of the end of the Boomers’ cultural dominance?
Read MoreTeen Marketing Strategies
Two new surveys of teen consumers provide insight into online teen marketing strategies.
Read MoreOnline Fashion Marketing
Is the fashion industry at risk of losing their future customers by not marketing to teens in their own language, the Internet?
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