Millennials Archives - Page 87 of 111

Millennials' Cross-Channel Behavior, March 2013 [CHART]

59% of consumers surveyed used more than one device to email in the 7 days prior to the survey and 60% used multiple devices to visit websites.

The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.

78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.

Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.

Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.

While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.

70% of college students made mobile purchases, and 52% did so at least once a month.

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.

Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”