Millennials
Second-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]
Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.
Read MoreAmericans' Movie-Going Frequency By Age, January 2014 [TABLE]
Americans went to about 5 movies on average last year.
Read MoreNetwork Radio Commercials' Reach, January 2014 [CHART]
Radio reaches 91% of Americans aged 12 and older on an average weekly basis.
Read MoreTechnographic Generational Gap By Device, January 2014 [TABLE]
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
Read MoreHoliday Purchases via Retailer's Mobile App, January 2014 [CHART]
Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.
Read MoreBlack & White Social Network & Twitter Adoption, January 2014 [CHART]
22% of online blacks use Twitter, compared to 16% of online whites.
Read MoreDemographics Of Major Social Networks, January 2014 [TABLE]
The Pew Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms,
Read MoreWho People Want To Protect Their Smart Phones From, October 2013 [TABLE]
Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.
Read MoreReasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]
Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.
Read MoreAmericans' Spending & Saving Preferences By Age Group, January 2014 [CHART]
62% of Americans say they more enjoy saving than spending money.
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