Millennials
Likelihood Of Making A Purchase From A Social Network, January 2014 [CHART]
Almost 1 in 5 social network users will make a purchase directly through a social platform this year.
Read MoreParents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]
Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.
Read MoreDaily Time Spent Online By Age, 2012 vs 2013 [CHART]
13-17-year-olds spent an average of 4 hours and 4 minutes per day online, a 37% hike from just under 3 hours per day a year earlier.
Read MoreConsumers & Brand Engagement By Generation, January 2014 [CHART]
Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.
Read MoreMartin Luther King, Jr. Day In The Workplace [INFOGRAPHIC]
This infographic from SodaHead is based on a 2012 survey of 1000 people’s thoughts about MLK Jr. Day in the workplace.
Read MoreThe Varieties Of Selfies [INFOGRAPHIC]
This inforgraphic from Marketo illustrates the various types of selfie photos.
Read MoreOnline Behavior Of The Home Improvement Customer [INFOGRAPHIC]
This infographic illustrates the online behavior of home improvement customers by generation.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreMobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read More