Millennials
Devices US Teens Use To Go Online At Home vs. Away, June 2013 [TABLE]
More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.
Read MoreMillennial Device Ownership, November 2013 [CHART]
Cellphones were the top device owned by US teen and millennial internet users, surpassing computer and radio ownership.
Read MoreUS Internet Adoption Rates, January 2014 [CHART]
Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.
Read MoreConsumers Reactions To Service Experiences, February 2014 [TABLE]
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience.
Read MoreUS Twitter User Penetration By Age, 2012-2018 [TABLE]
Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.
Read MoreTop 10 US Markets By Concentration of Wealthy Millennials, February 2014 [TABLE]
Washington, DC enjoys the largest concentration of wealthy Millennials.
Read MoreMillennials' Demographic Statistics, February 2014 [TABLE]
Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).
Read MoreSocial Media Millennials Prefer For Brand Communication, November 2013 [CHART]
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
Read MoreWebsites Millennials Use Frequently, November 2013 [TABLE]
Nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube Frequently, compared with 60% who said the same for Facebook.
Read MoreRogers High School Social Media Controversy [VIDEO]
Rogers High School student Reid Sagehorn’s ill-considered tweet will likely force him to explain his role in this controversy for the rest of his life.
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