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Millennials

Americans' Median Facebook Friends By Generation [CHART]

Not surprisingly, Millennials are the most avid Facebook users of all generations.

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Married Americans By Generation [CHART]

Just 26% of Millennials are married.

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Americans' Relationship To Politics & Religion By Generation [CHARTS]

Half of Millennials (50%) now describe themselves as political independents and about three-in-ten (29%) say they are not affiliated with any religion.

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Video Viewers By Age, December 2013 [CHART]

The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).

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The Collaborative Economy Participants, March 2014 [CHART]

Neo-Sharers are those who have in the past year used at least one of several emergent sharing services, such as Etsy, Arbnb and Kickstarter.

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Coupon Source Preferences By Generation, March 2014 [CHART]

While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.

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UK Youth Mobile Behaviour, January 2014 [TABLE]

75% of UK child and teen tablet users employed their device in order to learn things.

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German Tablet Users By Age, 2014 [CHART]

Tablet penetration was highest (34%) among adults 30 to 49—a demographic segment likely to be employed and enjoying some disposable income.

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College Students' Snapchat Use [INFOGRAPHIC]

The majority of pictures sent through Snapchat by college students are selfies.

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Devices US Teens Use To Play Video Games, June 2013 [CHART]

Teens were slightly less likely than that to say they were using a console to play video games.

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