Millennials
Factors That Would Encourage French TV Viewers To Use Video On-Demand, November 2013 [TABLE]
Lowering the price of available movies and series was the biggest factor that would encourage consumers to use VOD services more regularly (37.6% of respondents).
Read MoreDemographics Of French Video On-Demand Users By Frequency, November 2013 [TABLE]
An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).
Read MoreAmericans Who Abandoned An In-Store Purchase As A Result Of Mobile Use, January 2014 [CHART]
Nearly two-thirds of Gen Xers and Yers said they had decided not to make an in-store purchase based on information they found via smartphone.
Read MoreAmericans Who Use Their Smart Phones In-Store By Generation, January 2014 [CHART]
The majority of US smartphone users in each age demographic studied used their phones at least sometimes while shopping in brick-and-mortar stores—and few felt guilty about it.
Read MoreDemographics Of American Book Readers, January 2014 [TABLE]
Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.
Read MoreAttitudes Toward Printed vs eBooks By Demographic, March 2014 [TABLE]
US internet users were far more likely to only read printed books than ebooks or a mix of the two.
Read MoreMillennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
Read MoreTV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
Read MoreDevices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]
Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.
Read MoreOnline German Teens By Gender, 1998-2013 [TABLE]
In 1998, just 5% of teens in Germany were regular weekly web users and the number with access to a private internet connection was statistically nil.
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