Millennials
Texting The VP: Barack Obama's Mobile Marketing Effort
The Barack Obama’s mobile marketing strategy was brilliant on so many levels.
Read MoreOnline Politics Is The Same Old, Writ Large
This year, online politics has really come into its own.
Read MoreMarketing To Millennials Presentation
View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.
Read MoreDoes Barack Obama's Youth Vote Signal A Generational & Political Shift?
Does Barack Obama’s youth voter turnout mark the beginning of the end of the Boomers’ cultural dominance?
Read MoreMySpace Presidential Primary
Watch G4 TV’s Attack of the Show segment, The Loop, address the MySpace presidential primaries with guests Sarah Wheaton and David Erickson.
Read MoreTeen Marketing Strategies
Two new surveys of teen consumers provide insight into online teen marketing strategies.
Read MoreOnline Fashion Marketing
Is the fashion industry at risk of losing their future customers by not marketing to teens in their own language, the Internet?
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