Generation X
American Sports Fan Demographics [CHART]
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
Read MoreAmericans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Read MoreBlog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Read MoreSocial Media Personas [INFOGRAPHIC]
Amia research created this infographic of six different social media personas.
Read MoreGadget Ownership By Generation [CHART]
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…
Read MoreeShoppers Who Have Purchased Due To Facebook Ads or Comments, by Generation [CHART]
via emarketer.com A June 2012 study from Reuters and Ipsos found that only 20% of US Facebook users said they had bought products because of ads or comments they saw on Facebook. Read the rest at eMarketer.
Read MoreTV Advertising Influence Wanes With Age [CHART]
via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of 35-64-year-olds and 32.7% of those aged 65 and older.…
Read MoreNumber Of Channels Used To Communicate With Service Providers By Generation [CHART]
via marketingcharts.com Millennials (aged 18-30) are using more channels than ever to contact financial service, telecom, travel, insurance, and healthcare providers, and they are spurring adoption of alternative channels such as SMS, smartphone applications, and social networks, finds a [download page] NICE Systems survey of US, UK and Australian consumers released in June 2012. On…
Read MoreOnline Sources For Political Information, By Generation [CHART]
via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on them. Voters ages 18 to 34, no surprise, were significantly…
Read MoreTablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]
via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said they had made a purchase on one of the devices. Interestingly, those ages 18 to…
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