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Generation X

Tablet TV's Effect On Traditional TV Viewing By Age, Spring 2012 [CHART]

About half of tablet TV viewers of all ages told market researcher The Diffusion Group they were watching the same amount of regular TV as before.

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Social Media & Political Engagement By Generation [CHART]

38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.

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Networked & Hyperconnected [PRESENTATION]

Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.

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Great Friends vs. Great Career By Select Demographics, October 2012 [CHART]

About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.

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American Social Network Ad Clickers, October 2012 [CHART]

Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network.

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Losing Sleep Over Technology [INFOGRAPHIC]

This infographic by TakePart shows which generations are using the various technologies…and who loses sleep over it.

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Social Media Use Of Wine-Drinkers By Site & Generation, June 2011 [CHART]

73% of regular American wine consumers were Facebook users.

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2012: An App Election? [INFOGRAPHIC]

This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.

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Top Reasons People Are Drawn To Read Articles By Generation, September 2012 [TABLE]

Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.

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Job Seekers On Facebook [INFOGRAPHIC]

Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.

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