Generation X Archives - Page 48 of 76

Demographics Of Americans By Internet Adoption, May 2013 [CHART]

85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.

Online Targeting On-Target Percentages By Age, September 2013 [CHART]

Online campaigns appear to be having the most success reaching younger demographics, who are often the most coveted audiences.

Demographics Of Affluent Americans, September 2013 [CHART]

Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.

Demographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]

12% of smart phone owners—as opposed to social media users—actively checked in at locations.

Demographics Of Location-Based Services Social Media Users, May 2013 [TABLE]

Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.

Parents' Mobile Content Activities, August 2013 [TABLE]

Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.

Ages Of Mobilesat Children, August 2013 [CHART]

Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.

Affluent Influencers' Activities By Generation, September 2013 [TABLE]

The most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping.

Select Content Types Women Consume Online By Platform, March 2013 [TABLE]

The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.

Time Spent Online By Platform & Demographic, April 2013 [CHART]

In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.