Generation X
US Internet Adoption Rates, January 2014 [CHART]
Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.
Read MoreUS Twitter User Penetration By Age, 2012-2018 [TABLE]
Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.
Read MoreUSA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
Read MoreDemographics Of US College Graduates In 2013 [CHART]
About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.
Read MoreDegree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]
Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.
Read MoreDegree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreUS Facebook Penetration By Age, 2012-2017 [TABLE]
eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.
Read MoreUS Internet Users Who Purchase Products They Didn't Plan To Buy By Age, November 2013 [CHART]
Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.
Read MoreUS Internet Users Who Browse Products Online Frequently By Age, November 2013 [CHART]
60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase.
Read MoreTwitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
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