Generation X Archives - Page 33 of 76

Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

US Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]

Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.

US Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]

Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.

US Affluents Who Would Like Text Messages From Luxury Brands By Generation, Q1 2014 [CHART]

Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.

Affluents' Media Habits By Generation, May 2014 [TABLE]

Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.

Demographics Of Hispanics Second Screeners, May 2014 [CHART]

Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.

Barcode Scanning By Age, Q1 2012 – Q1 2014 [CHART]

The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.

Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.

Mobile Ad Viewability & Engagement Among Executives [CHART]

58 percent of executives said desktop ads were more memorable.

Execs' Social Media Use: Sharing vs. Sourcing [CHART]

91 percent of executives said they would share work-related news with others.