Generation X
American Smart Phone Penetration Rate By Age, Q2 2014 [CHART]
Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year.
Read MoreOnline Ads' On-Target Percentage, September 2014 [CHART]
Overall, 59% of online ad impressions served reach their target audience.
Read MoreTop Sources of Over-The-Counter Information By Generation, August 2014 [CHART]
Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.
Read MoreTop Mobile Apps By Age, June 2014 [TABLE]
Facebook is the top mobile application for each age group.
Read MoreCorporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreAmericans' Charitable Donations By Generation, August 2014 [CHART]
9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.
Read MorePeople Who Do Not Trust Social Networks By Age, May 2014 [CHART]
57% had little or no trust at all in social media sites like Facebook or Twitter.
Read MoreAmericans' Spending Patterns By Generation, August 2014 [TABLE]
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.
Read MoreUS Tumblr Users By Age, 2013-2018 [TABLE]
Tumblr’s users are highly concentrated among internet users in the 18-to-24 and 25-to-34 age groups, which represent 52.2% of active users.
Read MoreLikely Response To Winning $100,000 By Generation, May 2014 [TABLE]
18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.
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