Generation X
US Population Projections by Age Group, 2015-2060 [CHART]
By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.
Read MoreMobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreShare Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]
Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.
Read MoreAmericans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Read MoreShowrooming vs Webrooming On A Smartphone, October 2014 [CHART]
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Read MoreAmericans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]
60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.
Read MoreHealth-Related Online Activities By Generation, February 2014 [TABLE]
79% of Gen Xers used the internet to find information about medical conditions or drugs.
Read MoreDark Social Sharing By Age, October 2014 [TABLE]
The number of social users worldwide is expected to rise 12.5% this year, reaching 1.8B, or 63.4% of internet users and 25.0% of the global population.
Read MoreTimeframe During Which People Typically Watch TV Shows, August 2014 [CHART]
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Read MoreShare of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]
Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.
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