Generation X
Smart Speaker Users By Generation
Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.
Read MorePreference For Mobile Shopping By Age
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.
Read MorePost-Pandemic Digital Spending By Generation
In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.
Read MoreCoronavirus Alcohol Purchases By Generation
Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.
Read MoreSocial Commerce Demographics
What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.
Read MoreEmail Responsiveness [INFOGRAPHIC]
The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.
Read MoreUS TV Viewer Growth, 2019-2022
US TV viewership and time spent is getting an unexpected bump as people continue to stay home due to the coronavirus pandemic.
Read MoreMonthly Podcast Listening By Age
The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019.
Read MoreQuiby Prospects Demographics
Morning Consult and The Hollywood Reporter polled American adults about Quibi, the new short-form video streaming service.
Read MoreCOVID-19 Social Media Use
49% of U.S. consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.
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