Generation X
Snapchat Users By Age, 2013 vs 2015 [CHART]
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
Read MoreSmart Home Device Ownership By Generation, May 2015 [TABLE]
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreUse Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreUS Digital Buyers By Age, 2013-2019 [TABLE]
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
Read MoreCommunication Devices Used By LGBT By Generation, May 2015 [TABLE]
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Read MoreMillennials' TV/Video Consumption, September 2015 [CHART]
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Read MoreDemographics Of Top Social Media Sites, August 2015 [CHART]
Facebook remains the most popular social platform, used by 72% of connected adults.
Read MoreAmerican's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
Read MoreTop Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
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