Generation X
Female Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Read MoreRadio Listeners' Habits By Generation & Ethnicity [CHART]
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Read MoreSnapchat Growth Among Millennials & Gen Xers [CHART]
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Read MoreLikely Voters Who Use Video To Learn About Candidates By Generation [CHART]
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Read MoreTop Activities Of Podcast Listeners [TABLE]
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Read MoreApps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Read MoreAmericans' Positive Attitudes Toward Select Institutions [CHART]
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Read MoreUS eReader Users By Generation, 2014-2020 [TABLE]
Overall tablet usage skews younger, while ereader usage trends older.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
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