Generation X
Demographics Of Unplugged Vacationers [CHART]
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
Read MoreUS Population By Age & Gender [CHART]
The latest data out from the Census Bureau gives a sense of how large the Millenial generation is.
Read MoreMultiscreen Behavior [PODCAST]
A podcast about multiscreen behavior and 10 charts about multitainment.
Read MoreUS Religious Affiliation By Age [CHART]
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Read MoreUS Education Levels By Demographic [CHART]
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
Read MoreUS Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Read MoreMultitainment Behavior By Generation [CHART]
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Read MoreTop Purchase Influences By Generation [CHART]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Read MoreConsumers' Preferred Brand Communication Channel [CHART]
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Read MoreAmerican Sharing Economy Penetration, 2014-2020 [TABLE]
This year, 27.0 million US adults will use the sharing economy at least once.
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