Generation V
Number Of TV Channels Americans Watch [CHART]
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreHow Teens Use Smartphones [PODCAST]
eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: Duo, for simple…
Read MoreUS Snapchat Users By Age [CHART]
![US Snapchat Users By Age - 2014-2020 [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/US-Snapchat-Users-by-Age-2014-2020.png)
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Read MoreUS eReader Users By Generation, 2014-2020 [TABLE]
Overall tablet usage skews younger, while ereader usage trends older.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreMost Popular Messaging Apps Used By Young Teens
Instagram and Kik are the messaging applications that young teens are most apt to often use.
Read MoreSocial Media Sites Teens Think Are Cool
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Read MoreInterest In Virtual Reality By Generation, October 2015 [CHART]
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
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