Generation V
Teens’ Favorite Social Media Channels
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues.
Read MoreUS TV Viewer Growth, 2019-2022
US TV viewership and time spent is getting an unexpected bump as people continue to stay home due to the coronavirus pandemic.
Read MoreMonthly Podcast Listening By Age
The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019.
Read MoreQuiby Prospects Demographics
Morning Consult and The Hollywood Reporter polled American adults about Quibi, the new short-form video streaming service.
Read MoreMillennials’ Social Media Use By Channel, 2018-2020
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app.
Read MoreCOVID-19 Social Media Use
49% of U.S. consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.
Read MoreMedia Consumption Changes Driven By COVID-19
87% of U.S. consumers and 80% of UK consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.
Read MoreUS Population By Generation & Gender [CHART]
The most recent data out from the Census Bureau gives a sense of how large each living generation is.
Read MoreSocial Video Ad CTRs By Generation [CHART]
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
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