Expert Positioning
The Importance Of Blogging – 10 Reasons PR People Should Blog
The top 10 reasons PR people, advertising, marketing and communications professionals should blog,.
Read MoreBlogging For Dollars…Or Not – Interview Notes
David Erickson’s notes from an interview published in MinnPost about making money from blogging.
Read MoreLinkedIn Advanced Search
I am a huge fan of LinkedIn as a B2B tool. One of the features that makes it so remarkable is its advanced search function.
Read MoreWhat Does Your Twitter Bio Say About You? – Interview Notes
Your Twitter bio should be written with keywords in mind while also being compelling enough to create an interest in following you.
Read MoreFacebook And/Or LinkedIn For B2B Marketing?
Mark Palony & David Erickson react to a question about whether to use Facebook for business communications.
Read MoreDo You Have A Sandbox?
It is important that we online professionals create spaces for ourselves where we can put our theories into action in order to test and learn from them.
Read MoreEmerging Media Presentation: Big 10 News Directors Conference
Maria Surma Manka’s presentation includes insights and recommendations for navigating the social media world: Best tools and best practices for networking, reaching out to policymakers and media.
Read MoreLinkedIn Best Practices For Business
David Erickson’s list of best practices for using LinkedIn as a business development tool.
Read MoreSocial Media & Recruiting – Interview Notes
David Erickson answers the question: “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?”
Read MorePR Best Practices: Selling Digital – Interview Notes
David Erickson’s notes to a reporter about public relations best practices for selling digital services.
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