Event Marketing Archives - Page 7 of 25

Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]

Videos are a particularly challenging content type to create, although respondents also see value in them.

Online Form Conversion Rates By Type, March 2015 [CHART]

Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

Nonprofit Communications Trends [INFOGRAPHIC]

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

B2B Lead Conversion Rates By Channel, October 2014 [CHART]

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

Mobile Campaign Effectiveness By Type, November 2014 [CHART]

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.