Event Marketing Archives - Page 14 of 25

Enterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.

Current & Future Mobile App Marketing Functions, October 2013 [CHART]

The most common use of mobile apps was to communicate with customers, named by 83% of respondents.

North American Sponsorship Spending, 2012-2014 [TABLE]

North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.

2014 Marketing Technology Landscape [INFOGRAPHIC]

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

4 Types Of Content For Marketing [CHART]

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.

2014 Marketing Budget Plans By Channel [CHART]

9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.

Most Popular Content Types For B2B Tech Buyers, December 2013 [CHART]

White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.

Ways That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]

48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.

Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]

New data from MailChimp supports the case that personalization can drive higher email open rates.

B2B Marketers’ Primary Sources of Prospect Data & Customer Insights, November 2013 [CHART]

Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement.