Ethnic Marketing
Most Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Read MoreAmerican Social Network Adoption By Race/Ethnicity, 2013-2019 [TABLE]
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
Read MoreApp Use By Ethnicity, Q4 2014 [CHART]
African-Americans use more apps on average than any other race or ethnicity.
Read MoreTop 500 Advertisers' Hispanic Media Spending, 2010-2014 [CHART]
The top 500 US advertisers allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010.
Read MoreTeen Access To Consumer Electronic Devices, April 2015 [TABLE]
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.
Read MoreDemographics Of Online Daters, October 2014 [TABLE]
The number of US adults searching for that special someone online has more than doubled over the past five years, from 2.7 million in 2009 to 5.6 million in 2014.
Read MoreAmerican Diversity By Generation, 2014 [CHART]
American Diversity: Fewer than half (49.2%) of American children aged 9 and younger last year were non-Hispanic Whites.
Read MoreHispanics' Purchase Decision Influences, March 2015 [TABLE]
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.
Read MorePinterest Demographics, September 2014 [CHART]
Females likely accounted for a lot of Promoted Pin interaction.
Read MoreBrand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
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