Ethnic Marketing
Millennials' Demographic Statistics, February 2014 [TABLE]
Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).
Read MoreDemographics Of US College Graduates In 2013 [CHART]
About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.
Read MoreTop Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
Read MoreTwitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
Read MorePrimetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
Read MoreAmerican Tablet Adoption By Demographic As Of January 2014 [CHART]
The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.
Read MoreBlack & White Social Network & Twitter Adoption, January 2014 [CHART]
22% of online blacks use Twitter, compared to 16% of online whites.
Read MoreDemographics Of Major Social Networks, January 2014 [TABLE]
The Pew Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms,
Read MoreHispanic Parents' Mobile Access By Income, December 2013 [CHART]
Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet.
Read MoreDemographics Of Pot Smokers [INFOGRAPHIC]
This infographic by DietsInReview illustrates the results of a study in the American Journal Of Medicine of pot smokers thinness.
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