Ethnic Marketing
US Population Estimates By Race/Ethnicity, 1990-2019 [CHART]
The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019.
Read MoreBarack Obama Job Approval By Race & Generation [CHART]
The political views of Millennials differ significantly across racial and ethnic lines.
Read MoreInformation Sources US Hispanics Trust For Local Products Or Services, Q3 2013 [CHART]
55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.
Read MoreSocial Networks US Hispanics Use For Local Shopping, Q3 2013 [CHART]
While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more.
Read MoreDevices US Hispanics Use For Daily Local Shopping, Q3 2013 [CHART]
Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013.
Read MoreAfrican-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreMedia Consumption Channels Used By Hispanics, September 2013 [CHART]
US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.
Read MoreHispanics' Use Of Mobile For Local Shopping, February 2014 [CHART]
In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors.
Read MoreUS Internet Adoption Rates, January 2014 [CHART]
Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.
Read MoreHispanics' Sharing Propensity & Influence, February 2014 [CHART]
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
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