Email Metrics
Mobile Email Opens, 2010-2012 [CHART]
The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.
Read MoreTop New Developments Affecting Email Marketing, February 2013 [CHART]
Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.
Read MoreBenchmark Email Response Metrics, January-November 2012 [CHART]
Customers in the Asia-Pacific region (APAC) enjoyed much higher click and open rates during 2012 than its customers in Europe and North America.
Read MoreEmail Open Share By Country & Platform, April – October 2012 [CHART]
4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.
Read MoreMost Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreInsurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Read MoreInsurance Email Marketing Deliverability, January – October 2012 [CHART]
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
Read MoreEmail Open & Click-Through Rates, Q4 2009 – Q3 2012 [CHART]
The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.
Read MoreB2B Email Metrics By Subject Line Terms, November 2012 [CHART]
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
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