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Email Metrics

Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

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North American Email Marketing Metrics, Q4 2011 & Q4 2012 [TABLE]

Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.

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North American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]

Opens and click-throughs were highest on Saturdays and Sundays.

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North American Email Marketing Metrics By Daypart, Q4 2012 [TABLE]

Emails sent between 8 pm and 12 am generated higher open and click-through rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day.

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Email Personalization Metrics, March 2013 [CHART]

For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.

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Top Reasons For Unsubscribing From Emails, March 2013 [CHART]

Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason.

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Email Open & Click-Through Rates, Q4 2009-Q4 2012 [CHART]

The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%.

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Email Speed Of Response, March 2013 [TABLE]

An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.

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Email Marketing Performance By Daypart, Q4 2012 [TABLE]

A plurality 40% of emails were sent between 8 AM and 11:59 AM, with that time frame accounting for 42% of transactions.

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Email Volume Variance By Industry, Q4 2012 [CHART]

Email volume rose 5.4% year-over-year in Q4.

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