Email Metrics
Email Metrics By Daypart, Q4 2013 [TABLE]
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.
Read MoreEmail Marketing Metrics By Day Of Week, Q4 2013 [TABLE]
Saturday had the highest open rates and average order sizes compared with all other days.
Read MoreShare Of Email Campaigns Sent By Day Of The Week, January 2014 [CHART]
The majority of marketers opt to send emails during the week.
Read MoreEmail Opens By Hours After Send, H2 2013 [CHART]
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.
Read MoreMobile Email Benchmarks By Industry, Q1 2014 [CHART]
Half of total email opens occurred on a mobile device in Q1 2014.
Read MoreUS Email Marketing Benchmarks, 2013 [CHART]
The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%.
Read MoreEmail Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]
Open rates have been trending up, while click rates are moving in the opposite direction.
Read MoreLift In Email Performance With Coupon Incentives, Q4 2013 [CHART]
Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.
Read MoreEmail Marketing Performance By Daypart, Q4 2013 [TABLE]
That emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates.
Read MoreFrequency Of Email Testing [CHART]
64% of B2C organizations routinely track tests through the entire funnel.
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