Email Metrics
Desktop vs Mobile Email Click-To-Open Rates [CHART]
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
Read MoreNorth American Email Metrics, 2010-2015 [CHART]
North American email open rates are down slightly year-over-year so far in 2015.
Read MoreEmail Click-To-Open Rates, 2013-2015 [CHART]
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
Read MoreHow Email Marketers Segment Their Customers, December 2014 [CHART]
Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Read MoreEmail CTO Rates, Q4 2014 [CHART]
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.
Read MoreEffect Of Frequency On Email Open Rates, B2B vs B2C [CHART]
Open rates are pretty steady for B2B, hovering around 30%.
Read MoreEffect Of Monthly Email Campaign Frequency On Click Rate [CHART]
companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.
Read MoreMetrics Used To Measure Email Subject Line Success, October 2014 [CHART]
Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.
Read MoreEmail Click-Through Rates By Hour, 2013 [CHART]
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Read MoreEmail Open Rates By Hour Scheduled, 2013 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
Read More