Email Marketing
How B2B Marketers Are Using Email Marketing [INFOGRAPHIC]
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
Read MoreEmail Click Rates By The Hour [CHART]
Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking overnight.
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreContent Consumption Of American Smart Phone Users [CHART]
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
Read MoreContent Consumption Of American Tablet Users [CHART]
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
Read MoreHow Teens Communicate [INFOGRAPHIC]
AWeber put together this infographic to illustrate how American teens communicate.
Read MoreNewer Marketing Platforms [CHART]
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
Read MoreEmail Marketing Acquisition Tactics & Effectiveness [CHART]
The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.
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