Email Marketing
Email Client Market Share [INFOGRAPHIC]
In this infographic, Litmus breaks down the market share of the most popular email clients.
Read MoreInfluence Of Promotional Messages On Mobile Users [CHART]
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email.
Read MoreMobile Promotional Messages [CHART]
65% of smart phone owners said they would want to receive promotional messages once a week or more, almost double the proportion (34%) of standard mobile phone owners.
Read MoreParents & Promotions [CHART]
33% of parents said they are looking more for promotion codes or discounts when shopping this year, compared to 26% of respondents without children.
Read MoreEffective B2C vs. B2B Marketing Tactics For SMBs [CHART]
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Read MoreEmail & Mobile Marketing Integration [CHART]
As of April 2012, 36% of emails worldwide were opened using a mobile device.
Read MoreAmerican Adult Email Users, 2010-2016 [CHART]
More than nine in 10 adult internet users in the US will send an email at least once per month in 2012.
Read MoreNorth American Email Marketing Performance Metrics, 2010-2012 [CHART]
Email open rates in North America have risen in recent quarters, even as clickthrough rates (CTR) have been slipping.
Read MoreHow Hispanics React To Internet Radio Ads [CHART]
14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service.
Read MoreHow African Americans React To Internet Radio Ads [CHART]
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.
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