Email Marketing
B2B Email Metrics By Subject Line Terms, November 2012 [CHART]
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
Read MoreMost Effective B2C Content Marketing Tactics, November 2012 [CHART]
86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs).
Read MorePreferred Method Of Contact With New Ad Agency, September 2012 [CHART]
Email was marketers preferred method of contact with a new ad agency, with an overwhelming 76.8% of marketers indicating this.
Read MoreHow Marketers Discover Ad Agencies, September 2012 [CHART]
More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.
Read MoreData For Deals: Mobile Users Openness To Sharing, November 2012 [CHART]
Fully 88% of American mobile users will provide some level of personal information over their devices in exchange for offers that are valuable to them.
Read MoreTime Spent Online [INFOGRAPHIC]
This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.
Read MoreDemographics Of Mobile Email Users [TABLE]
Half of cell phone owners send or receive email on their device.
Read MoreCell Phone Activities, 2007-2012 [CHART]
Over time, the number of cell owners performing activities across the board has grown.
Read MoreCell Phone Activities [TABLE]
Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls.
Read MoreAd Agencies' Most Effective New Business Generation Tools, October 2012 [CHART]
About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).
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