Email Marketing
Customer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreMarketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]
Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.
Read MoreWebsite Email Acquisition Tactics, January 2013 [CHART]
22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.
Read MoreGeneration V Social Network Behavior, February 2012 [CHART]
Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.
Read MorePurchase Influence Of Marketing Messages By Select Channels, January 2013 [CHART]
93% of marketers surveyed have made a purchase as a direct result of an email marketing message, compared to 56% of smart phone-owning consumers and 42% of consumers without a smart phone.
Read MoreCreative Email Feature Trends, January 2013 [CHART]
52% of respondents report having used an animated GIF in their email creatives.
Read MoreShopping Cart Recovery Email Timing, 2011 vs 2012 [CHART]
The percentage of Internet Retailer 1000 companies sending cart abandonment emails grew by 30% in 2012, and it appears that these companies also sent their messages more rapidly post-abandonment.
Read MoreShopping Cart Recovery Email Marketing Trends, 2011 vs 2012 [CHART]
The proportion of Internet Retailer 1000 companies that sent shopping cart recovery emails grew by 30% year-over-year in 2012.
Read MoreTop iPhone Apps Of 2012 [CHART]
The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.
Read MoreTop Android Mobile Apps Of 2012 [CHART]
On Android, the Google Search app had the greatest number of average monthly unique users, followed by apps for Gmail, Facebook, Google Maps and YouTube.
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