Email Marketing Archives - Page 76 of 107

CPG Mobile Advertising Post-Click Actions, 2012 [CHART]

CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).

Elements Of Brand Loyalty, April 2013 [TABLE]

Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.

Ad Awareness By Generation & Context, April 2013 [CHART]

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.

Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.

Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

77% said the site was well-suited both to engaging existing customers and attracting new ones.

Channel ROI Ratings, April 2013 [CHART]

75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.

How Brands Foster Consumer Connectedness, April 2013 [CHART]

Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.

Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

North American Email Marketing Metrics, Q4 2011 & Q4 2012 [TABLE]

Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.

North American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]

Opens and click-throughs were highest on Saturdays and Sundays.