Email Marketing
Small Business' Mobile Technology Use, May 2013 [CHART]
66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.
Read MoreAmericans' Daily Time Spent With Digital Media, 2010-2012 [TABLE]
US consumers spent an average of 37 minutes daily on social networks in 2012.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Read MoreChannel Effectiveness For Generating Sales Leads, April 2013 [CHART]
Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).
Read MoreChannel Roles In Online Purchase Path, April 2013 [CHART]
47% of revenue tracked from US accounts comes from purchases made in more than one day.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreMarketing Effectiveness By Channel, April 2013 [TABLE]
Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.
Read MoreLead Generation & Conversions By Channel, April 2013 [CHART]
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).
Read MoreConsumers' Reaction To Spam, March 2013 [CHART]
Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.
Read MoreMost Annoying Types Of Online Ads, March 2013 [CHART]
Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).
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