Email Marketing
Mobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreBrand Discovery Among Social Media Brand Fans, September 2013 [CHART]
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.
Read MoreTop Content Marketing Channels, August 2013 [CHART]
The company website remains the most important channel for content, with 88% of marketers citing it.
Read MoreContent Publishing Scheduling, September 2013 [CHART]
More than 3 in 4 respondents integrating social into their campaigns, social media posting most often happens irregularly without planning (29%).
Read MoreB2B Marketers Perceptions Of ROI By Channel, September 2013 [CHART]
B2B marketers hold trade shows and events in high regard when it comes to their return on investment .
Read MoreTop Content Marketing Channels, September 2013 [CHART]
Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.
Read MoreReasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]
43% of respondents are willing to share their location information with companies via their mobile device.
Read MoreTop Reasons Consumers Mark Legit Emails As Spam, September 2013 [CHART]
Consumers are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Read MoreEmail Tactics' Effectiveness On Engagement, September 2013 [TABLE]
Email practices – from signup to unsubscribe – have significantly changed over the past 5 years.
Read More