Email Opens By Hour [CHART]

Chart: Email Opens By Hour

There’s an argument to be had over whether or not timing helps, but here’s some data nonetheless, starting with the cumulative share of email opens by hour post-send.

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Autoresponder Emails Per Cycle [CHART]

Chart: Autoresponder Emails Per Cycle

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open (96%) and click (39%) rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates.

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Channels Used For Personalization [CHART]

Chart: Channels Used For Personalization

Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.

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