Email Marketing
2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read MoreEmail Subject Lines [INFOGRAPHIC]
This infographic from litmus illustrates the various aspects of email subject lines.
Read MorePsychology Of The eCommerce Checkout [INFOGRAPHIC]
This infographic from VoucherCloud illustrates how various factors influence the eCommerce checkout process.
Read MoreSocial Media At The Office [INFOGRAPHIC]
This infographic from Thomson Reuters illustrates social media use at the office.
Read MoreDigital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
Read MorePotential Consequences Of Brands Sending More Emails, December 2013 [TABLE]
A single extra email per month sent to a list of 5 million subscribers could result in 1.9 million additional opens (38% of the list) and an additional 175,000 email clicks (3.5% of the list).
Read MoreTop 10 Smart Phone Apps Of 2013 [CHART]
Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.
Read MoreEmail Volume Growth Trends, Q2 2012-Q3 2013 [CHART]
Experian Marketing Services details a 12.7% year-over-year increase in brands’ email volume during Q3.
Read MoreShare Of eCommerce Site Visits By Traffic Source, Q3 2012-Q3 2013 [CHART]
Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate.
Read MoreSMBs' Top Marketing Priorities For 2014 [CHART]
A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.
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