Email Marketing
Smart Phone eCommerce Conversion By Traffic Source, December 2013 [CHART]
Email may account for upwards of 60% of smartphone conversions.
Read MoreOnline Behavior Of The Home Improvement Customer [INFOGRAPHIC]
This infographic illustrates the online behavior of home improvement customers by generation.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreOnline Shoppers & Emails Featuring Relevant Product Recommendations, January 2014 [TABLE]
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.
Read MoreGlobal Email Open Share By Access Type, December 2013 [CHART]
More than half of email opens worldwide took place on mobile devices this past holiday season.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreEmail Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreEmail Open Share, December 2013 [CHART]
51% of email opens occurred on a mobile device during December 2013.
Read MoreTop Email Marketing Initiatives In 2014 [CHART]
Respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities).
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