Email Marketing Archives - Page 47 of 107

Social TV Activities By Generation, December 2013 [TABLE]

The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.

Most Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]

About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.

Emails That Use Responsively Designed Landing Pages, November 2013 [CHART]

Nearly two-thirds of all emails sent had a landing page with mobile responsive design at least sometimes.

Marketing Channels Most Often Used With Email, February 2014 [CHART]

More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.

Multitainment Behavior, April 2014 [TABLE]

Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.

Channels Marketers Use For Real-Time Marketing, February 2014 [CHART]

Social media was still the top channel respondents used for real-time marketing, cited by 48%.

Tactics That Qualify As Real-Time Marketing, February 2014 [CHART]

Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.

Influence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]

Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.

Channel ROI Ratings, April 2014 [CHART]

This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).

Channels Norwegians Use For Content Marketing, January 2014 [CHART]

Nearly six in 10 respondents said digital content was an important part of their marketing mix.