Email Marketing
Marketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]
Email was the preferred marketing channel among UK internet users across all age groups.
Read MoreEmail's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreB2B Marketing Databases Completeness, May 2014 [CHART]
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreMobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]
Of the 20 million mobile gamers in the UK, almost half were female.
Read MoreMobile Email Design [INFOGRAPHIC]
This inforgraphic from Litmus warns that 80% of people delete mobile emails that don’t look good and illustrates how to implement responsive email design.
Read MoreEmail Frequency By Email Marketing Tool, April 2014 [CHART]
Some 24% of marketers say they don’t use any tools to manage their email campaigns.
Read MoreContent Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.
Read MoreEmail Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]
Open rates have been trending up, while click rates are moving in the opposite direction.
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