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Email Marketing

Consumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]

93% are comfortable getting contacted from brands and suppliers via email.

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Meetings [INFOGRAPHIC]

This infographic from Fuze illustrates some surprising facts about meetings.

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Most-Used Customer Service Channels, June 2014 [CHART]

Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.

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Differences Between Canada's Spam Law & CAN-SPAM [INFOGRAPHIC]

This infographic illustrates the differences between Canada’s Anti-Spam Legislation and the US CAN-SPAM law.

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Does Canada's Anti-Spam Law Affect Email Marketers? [INFOGRAPHIC]

This infographic about Canada’s anti-spam legislation–which starts July 1–helps identify if it affects your email marketing.

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US Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]

Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.

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Consumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]

Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.

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Marketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]

Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.

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Top Sources For Industry News Among Executives [VIDEO]

Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.

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Top Mobile Marketing Metrics, May 2014 [CHART]

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

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