Email Marketing
Consumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]
93% are comfortable getting contacted from brands and suppliers via email.
Read MoreMeetings [INFOGRAPHIC]
This infographic from Fuze illustrates some surprising facts about meetings.
Read MoreMost-Used Customer Service Channels, June 2014 [CHART]
Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.
Read MoreDifferences Between Canada's Spam Law & CAN-SPAM [INFOGRAPHIC]
This infographic illustrates the differences between Canada’s Anti-Spam Legislation and the US CAN-SPAM law.
Read MoreDoes Canada's Anti-Spam Law Affect Email Marketers? [INFOGRAPHIC]
This infographic about Canada’s anti-spam legislation–which starts July 1–helps identify if it affects your email marketing.
Read MoreUS Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]
Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.
Read MoreConsumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]
Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.
Read MoreMarketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Read MoreTop Sources For Industry News Among Executives [VIDEO]
Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
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