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Email Marketing

Elements Of An Email Signature [INFOGRAPHIC]

This infographic illustrates the essential elements of a professional email signature and statistics about email signature use.

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US LGBT Media Consumption By Generation, August 2015 [TABLE]

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

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Prevalence Of B2B Automated Email Campaigns, March 2015 [CHART]

US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered.

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How Women Share Online Videos, March 2015 [CHART]

More than seven in 10 women said they shared online videos on Facebook.

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How Often People Check Email, August 2015 [CHART]

A significant share of consumers are actively checking their email accounts throughout the day.

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Top-Converting B2B Lead Acquisition Channels, August 2015 [CHART]

Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too

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Customer Service Satisfaction By Communications Channel, June 2015 [CHART]

American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.

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Email Newsletter Worst Practices

Email Newsletter Worst Practices

Common email newsletter mistakes that are pretty easy to fix and will likely increase your open rate.

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Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

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Average Email Read Rates By Subject Line Length, May 2015 [CHART]

Email read rates: Consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago)…

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