Email Marketing
Top Elements Influencing Email Response Rates [CHART]
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.
Read MoreInternet Firsts [INFOGRAPHIC]
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreWhy People Unsubscribe From Marketing Emails
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Read MoreData Customers Are Willing To Share With Marketers
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Read MoreTypes Of B2B Website Features
Newsletter sign-ups are the top features of B2B websites.
Read MoreShare Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreMetrics For Measuring Success Of TV Ad Campaigns [CHART]
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read MoreB2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
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