Email Marketing
Email Production Workflow [INFOGRAPHIC]
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Read MoreTime Spent Online By Content Type Or Channel [CHART]
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Read MoreMost Effective Types Of Email Campaigns [CHART]
The most commonly used email campaign types aren’t always the most effective.
Read MoreEmail Opens By Device, 2011-2016 [CHART]
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Read MoreMultitainment Behavior By Generation [CHART]
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Read MoreConsumers' Preferred Brand Communication Channel [CHART]
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Read More18 Critical Elements Of A Marketing Email [INFOGRAPHIC]
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Read MoreDonald Trump's Email Spam Campaign
Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the Donald Trump for president campaign.
Read MoreDesktop vs Mobile Email Click-To-Open Rates [CHART]
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
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