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Email Marketing

Biggest Email Marketing Challenges [CHART]

Chart: Top Email Marketing Challenges

While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.

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Email Marketing Competitive Analysis Tactics [CHART]

Chart: Email Marketing Competition Analysis Tactics

Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.

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Video Emails [CHART]

Chart: Video Emails

Email marketers tend to rely on animated GIFs to get their video messages moving.

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Top Conversion Rate Optimization Methods [CHART]

Chart: Conversion Rate Optimization Methods

A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.

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Most Annoying Aspects Of B2C Marketing Emails [CHART]

Chart: Most Annoying Aspects Of Email Marketing

Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.

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Conversion Optimization Methods [CHART]

Chart: Conversion Optimization Methods

A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.

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LinkedIn Advertising [INFOGRAPHIC]

INFOGRAPHIC: LinkedIn Advertising

This infographic from LinkedIn illustrates the social media platform’s advertising options.

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Mobile Email Marketing Benchmarks [CHART]

Chart: Mobile Email Marketing Benchmarks

Compared to a year earlier, mobile’s role was more prominent across several metrics.

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Teen Internet Use By Platform [CHART]

Chart: Teen Internet Use by Platform

The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.

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Email Conversion Rates By Day Of The Week [CHART]

Chart: Email Conversion Rate by Day of Week

For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.

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