Email Marketing
Top Product Launch Communications Channels [CHART]
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Read MoreTop Sources Of New Customers For Local Businesses [CHART]
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Read MoreSocial Media Dayparting [INFOGRAPHIC]
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
Read MoreMost Effective Email Closings [INFOGRAPHIC]
The folks who make the Boomerang app looked at email closings in more than 350,000 email threads, and found that certain email closings deliver higher response rates than others.
Read MoreEmail Open Rate Optimization [INFOGRAPHIC]
This infographic by Campaigner illustrates tips to optimize your email open rates.
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreHow People React To Spam [CHART]
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
Read MoreWhy Consumers Flag Promo Emails As Spam [CHART]
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
Read MoreWhy Consumers Unsubscribe From Promo Emails [CHART]
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Read MoreEmail Etiquette [INFOGRAPHIC]
This infographic from Business Backer lists 36 tips for practicing sound email etiquette.
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